More and more Chinese companies prefer a full-service experiential agency over a travel agency for their outbound events, to enhance the wholesome experience of their guests.
The trend towards meetings abroad – so-called outbound events – has increased considerably in recent years, according to VOK DAMS Worldwide, one of the leading agencies for events and live marketing globally, with a strong presence in China.
With offices in USA, France, UK, Spain, Czechia, Brazil, UAE and Germany, VOK DAMS Worldwide is perfectly suited to meet the Chinese requirements with intimate know-how of the target destinations and a strong local network.
In the past five years, VOK DAMS China has successfully produced several events for Chinese customers in France, Germany, Spain and Great Britain. More and more Chinese companies prefer a full-service experiential agency over a travel agency for their outbound events, to enhance the wholesome experience of their guests.
VOK DAMS China executed the annual MINI China dealer conference in Great Britain. With several action-packed days in Oxford and London, the Chinese guests experienced the MINI brand at the source, discovering the history behind the iconic and quintessential British heritage brand and celebrating their sales achievements of the previous year in an unique and immersive evening event.
Another example is the Bentley China Dealers Conference in Las Vegas. Close cooperation between VOK DAMS China and VOK DAMS North America resulted in a top-class experience for all guests involved.
When asked for the reason for the strong increase of outbound projects of Chinese VOK DAMS clients, Katja Sassi-Bucsit, General Manager VOK DAMS China, stated: “We are pleased that we have an increasing number of Chinese customers, who implement their events abroad with us. Our global VOK DAMS network is made for these kind of border crossing projects and our on the ground experience in 88 countries around the world is a true advantage to our Chinese clients".
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
