Organizations align to drive increased adoption of sustainability initiatives.
WASHINGTON – The American Hotel & Lodging Association (AH&LA) and TripAdvisor have joined forces on their sustainability initiatives to encourage the hospitality industry to adopt more eco-friendly practices. AH&LA has integrated the minimum eco-friendly requirements of the TripAdvisor GreenLeaders program as part of its Green Guidelines. Now accommodations meeting the AH&LA guidelines will also qualify for the TripAdvisor GreenLeaders program.
“TripAdvisor is a trusted site visited by millions of travelers each year,” said Katherine Lugar, AH&LA president/CEO. “Our partnership will effectively educate consumers about green practices incorporated by the lodging industry in their operations, and it aligns these two important industry programs. The outstanding work of AH&LA’s Green Task Force and the TripAdvisor GreenLeaders team will ensure the industry continues to become more sustainable in its operations, and that consumers seeking hotels that focus on green initiatives can make more informed choices.”
“By leveraging TripAdvisor’s massive scale and transparency, the TripAdvisor GreenLeaders program is fundamentally changing the way travelers discover and experience eco-friendly accommodations in the U.S.,” said Jenny Rushmore, director of responsible travel at TripAdvisor. “We are excited to team up with the AH&LA to further advance and support the hospitality’s efforts to improve green practices.”
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
