New research conducted by MORI for ABTA – the Association of British Travel Agents – has found that…
New research conducted by MORI for ABTA – the Association of British Travel Agents – has found that 79 per cent of people who have taken a trip by plane in the last two years have either booked or intend to book an overseas holiday this year.
Of these 33 per cent said they have already booked a holiday. Twenty-nine per cent said that they intended to book and that the prospective war and terrorism would not affect their travel plans, while 17 per cent said that they intended to take a holiday but the war and the threat of terrorism would make them delay their decision.
A further two per cent said that although they normally go on holiday overseas, they will take be taking a holiday at home in the UK this year and four per cent said that they wouldn`t go on holiday anywhere because of the war.
The research is the latest in a series of surveys ABTA has commissioned about attitudes to holidays.
There is no doubt from these surveys that the desire for travel and holidays remain strong, despite the political climate, says Ian Reynolds, ABTA Chief Executive. Previous experience with the last Gulf War found that although bookings dropped during the hostilities, they returned after the cease fire and demand only fell by 4 per cent in 1991 overall.
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