Top level executives from leading hospitality and travel companies will be immersed in learning about “New Intelligence for the E-Marketplace” when the Hospitality Sales & Marketing Association International (HSMAI) holds its…
Top level executives from leading hospitality and travel companies will be immersed in learning about “New Intelligence for the E-Marketplace” when the Hospitality Sales & Marketing Association International (HSMAI) holds its 7th Travel Internet Marketing Strategy Conference on Dec. 6, 2006 in Sunny Isles, FL.
From presidents, CEOs and general managers to vice presidents, directors and managers of marketing, sales, distribution, eCommerce and revenue management, the strategy conference will welcome attendees from the industry’s leading organizations such as The Ritz-Carlton Hotel Company, Wyndham Hotel Group, Barcelo Hotels & Resorts, Google, Las Vegas Convention and Visitors Authority, Universal Orlando, Destination Hotels & Resorts, Best Western International, Jumeirah, Sonesta Hotels & Resorts, Outrigger Hotels & Resorts, La Quinta Corporation, and many more.
To be held immediately following the annual HEDNA Program, the conference will also feature the release of three new Internet marketing reports: HSMAI & TIA: Internet Marketing Metrics Feasibility Study; TIG Global Special Report: Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives and HSMAI & iPerceptions: Travel Customer Satisfaction Report.
“The powerful line-up of keynote speakers and panelists, coupled with the release of three very important Internet marketing reports, will make this conference a must-attend for anyone serious about the eMarketplace,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
Delivering a powerful punch of rich resources, metrics and satisfaction benchmarks, HSMAI’s three new Internet marketing reports, jointly published by the HSMAI Foundation, are:
HSMAI & TIA Internet Marketing Metrics Feasibility Study
This collaborative research project between the HSMAI Internet Marketing Advisory Board and the Travel Industry Association of America eCommerce Committee will identify a way to compare the results of interactive marketing initiatives within the travel industry.
TIG Global Special Report Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives
As brand infringement continues to impact the travel industry, TIG Global has partnered with Cyveillance and the HSMAI Foundation to provide executives with a legal desk reference for simplifying online brand protection. Sue Heilbronner, executive vice president of marketing and business development, TIG Global, will discuss the findings of the report. Registrants will receive a complimentary copy of the report.
HSMAI & iPerceptions Travel Customer Satisfaction Report
The first-ever edition of a unique, quarterly web metrics report that will include experience and satisfaction benchmarks for the growing online marketplace in the hospitality industry.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
