Challenging participants to exert stronger leadership, the 3rd Hospitality Sales & Marketing Association International (HSMAI) Revenue Management Strategy Conference in Minneapolis on June 19, 2006 will offer…
Challenging participants to exert stronger leadership, the 3rd Hospitality Sales & Marketing Association International (HSMAI) Revenue Management Strategy Conference in Minneapolis on June 19, 2006 will offer forward-thinking ideas, issues and strategies when it presents a comprehensive program on “The Politics of Revenue Management.”
Timed in conjunction with HITEC 2006 and presented by HSMAI¢s Revenue Management Advisory Board, the conference is designed to deliver insight and ideas on the topics of greatest concern to those involved in revenue management at both the property and corporate level.
“As revenue management is so specialized, the conference presents a unique opportunity to learn about the practice, hear new thoughts and ideas, and take the discipline to the next level,” state Barbara Bowden, corporate director of revenue management, Peabody Hotels Group and chair of HSMAI¢s Revenue Management Advisory Board. “This is a wonderful, all-in-one opportunity and learning experience for anyone whose job involves any level of revenue management,” she adds.
In his keynote presentation, Tom Walker, vice president of business consulting for The Rainmaker Group, will address “Practical Considerations for Revenue Management,” followed by a question and answer forum.
An integral part of the program, concurrent breakout sessions will feature:
Panel discussion on “Pricing Consideration for Group Sales Business.”
“Bringing More Than ¡The Numbers¢: Communicating the Revenue Management Paradigm and Persuading Them to Believe You!”
An insightful presentation by Jeff Beck of Michigan State University on lessons learned from his current revenue management research project.
In the general session, findings from the new “Defining Revenue Management: Topline to Bottomline” publication, published by the HSMAI Foundation and written by Caryl Helsel and Kathleen Cullen of the Solutionz Group, will be introduced and copies will be distributed to participants. Following that, attendees will have an opportunity to participate in an interactive panel discussion with the authors.
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