Heeding an education mandate from its members, the American Hotel & Lodging Association (AH&LA) is offering a new seminar series that helps hoteliers learn how to …
Heeding an education mandate from its members, the American Hotel & Lodging Association (AH&LA) is offering a new seminar series that helps hoteliers learn how to develop a successful team and use Internet marketing channels to generate revenue. Pushing Your Profits – a tutorial program – not only give properties the tools to increase sales and occupancy, but the teambuilding skills needed to implement them.
Sponsored by American Express, the seminars cover everything a hotelier needs to know to be highly competitive on the Internet by utilizing search engines, travel sites, GDS, and e-mail marketing; and stimulate teamwork, upgrade standards, and leverage competitiveness. The content is intended for general managers, directors of sales and marketing, directors of human resources, management company executives, and operations staff.
AH&LA is committed to offering a wealth of resources that help properties run more efficiently and profitably, said AH&LA President and CEO Joseph A. McInerney, CHA. These seminars give lodging executives the tools to capitalize limited marketing budgets while improving the overall performance of their team.
In today`s highly competitive and ever changing business climate, our hotel partners are looking for an edge to help them compete more effectively, said Chris Cowan, Lodging Industry Vice President for American Express. Strong leadership and breakthrough marketing are two key areas that will create standout performance. American Express has been a leader in both of these areas and is pleased to sponsor this program for our lodging partners.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
