The Caribbean Hotel Association (CHA) and the World Travel & Tourism Council (WTTC) have signed a three-year agreement to…
The Caribbean Hotel Association (CHA) and the World Travel & Tourism Council (WTTC) have signed a three-year agreement to work together to exchange relevant economic data and research, and promote the cause of travel and tourism. The agreement was signed by WTTC President Jean Claude Baumgarten and CHA President Simon Suarez during the 7th Annual Caribbean Hotel & Tourism Investment Conference, held at the Fairmont Southampton Hotel, in Hamilton, Bermuda. A stronger alliance between CHA and WTTC will most certainly benefit the cause of travel and tourism to which each is dedicated, said WTTC President Jean Claude Baumgarten.
As part of the agreement, a working committee will be formed to formulate specific proposals for joint CHA/WTTC action. One area of particular interest is industry research in the Caribbean. WTTC has an impressive track record conducting research to raise awareness of the powerful impact that Travel & Tourism has on employment and the economy. CHA and the national hotel associations across the region are looking forward to working with WTTC to ensure that the impact of travel and tourism is understood and reflected in policy-making, said CHA President Simon Suarez. CHA seeks to implement Tourism Satellite Accounts at national and regional levels, to gather and disseminate objective, exhaustive data, with case studies that reflect good practice and the benefits of the Caribbean travel and tourism industry, he concluded.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
