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Air Miles, the Middle East’s leading multi-participant loyalty programme, has recently partnered with GROHE, a renowned global brand for sanitary and kitchen fittings, expanding its partner network to over 130. GROHE AG is Europe’s largest and the world’s leading single-brand manufacturer and supplier of sanitary and kitchen fittings. It is renowned worldwide for its quality, technology and design. As a global brand for sanitary products and systems, GROHE emphasises perfect water flow together with the durability and reliability of its products. GROHE AG has a major presence in bathrooms and kitchens in the Middle East, East Mediterranean and Africa.
“We’re delighted to welcome GROHE into the Air Miles portfolio. They are market leaders in their industry and adding them to our network expands the opportunity for our customers to earn more Air Miles.” said Dave Battiston, CEO, Air Miles. “Our extensive customer database allows us to identify the needs and wants of our members and we then respond to these by targeting the top brands in each sector accordingly to bring them on board as network partners.”
“As the pioneers in the worldwide loyalty industry, Air Miles was the obvious choice for GROHE when we were looking to extend our reach and further establish our brand in the Middle East,” said Alex Halabi, Regional Manager (Gulf), GROHE Middle East.
Air Miles cardholders will now earn 2 Air Miles for every Dirham spent at GROHE stores throughout the UAE.
GROHE will also participate in the ‘Air Miles Incentive Programme’, the region’s only reward scheme for employee empowerment whereby the in-store sales staff of companies selling GROHE products will be rewarded with Air Miles. Air Miles incentive programme is being increasingly used by companies to reward their staff, sales channels, clients, and buyers.
“Air Miles’ Incentives has worked very well for companies such as Volvo and Rotana Hotels, who have seen incremental revenue increase through use of the incentive tool. For GROHE, employees are motivated to achieve better bottom line results by having their performance rewarded with Air Miles. They can then redeem their Air Miles for a reward of their choice.” said Battiston.
A well-executed loyalty programme like Air Miles can help retailers improve marketing ROIs and retain existing customers as well as attracting new loyal customers – “The advantages we provide participants through our loyalty programme are incremental sales and insight into customer shopping behaviour whilst the advantage to members is simple, a free programme that provides fantastic rewards for doing their everyday shopping” added Battiston. Additionally, Air Miles also enables participants to benefit from its retail database, the region’s largest and most active, by helping to have targeted communication with their customers or potential customers.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
