Continental Airlines has contracted with ITA Software to provide a pricing system for continental.com that offers…
Continental Airlines has contracted with ITA Software to provide a pricing system for continental.com that offers customers a broader range of schedule and fare choices that more closely match customers` price-search requests. ITA`s search engine displays more choices of schedules and fares available between markets compared to typical pricing systems.
With ITA`s powerful airfare shopping and pricing software, our `Search By Price` feature presents more trip and fare options that more closely match our customers` desired departure times, said Bill Brunger, Continental Airlines vice president of distribution planning and revenue support. The addition of ITA`s system to the new continental.com makes the travel shopping experience for Continental customers the best in the industry.
ITA Software, which uses powerful Linux-based technology, optimizes customers` seat availability queries to Continental`s inventory system, producing greater schedule and airfare choices for consumers and providing Continental with an economic and efficient way of managing online demand.
As more travel buyers conduct their research and book their plans online, it is critical for companies to accommodate their needs, said Jeremy Wertheimer, president and CEO of ITA Software. Continental Airlines is exemplifying true industry leadership by improving the buying experience of its customers while leveraging more efficient technologies.
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