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Gulf Air to host global airlines customer relations conference in Bahrain

Gulf Air has won the pitch to host the next Worldwide Airlines Customer Relations Association (WACRA) Conference in Bahrain to be held in November of next year. WACRA is an international body of…

Gulf Air has won the pitch to host the next Worldwide Airlines Customer Relations Association (WACRA) Conference in Bahrain to be held in November of next year. WACRA is an international body of airline customer relations professionals from the worldwide airline industry and the annual conference of the body is hosted by one of its member airlines in their respective countries.



Gulf Air, who played host to the WACRA conference earlier, in 1998, was voted to host the event again at its recently held conference in San Francisco amid competition among over 50 member airlines.



Gulf Air is proud to host this international conference once again, says Gulf Air Vice President Service Tariq Sultan. Passengers` perspective of air travel has changed dramatically in the recent past and it is important for global airline industry to come together and share their experience and discuss how best we can serve passengers, who are the first and foremost for the airline industry to thrive.



Representatives from more than 60 global and regional airlines are expected to attend the conference, where industry experts drawn from governments, international and industry associations, legal firms specialising in air transport issues, regulatory agencies, as well as consumer rights and issues, will address conference sessions and conduct workshops.



We have won the opportunity to host the event at a very important time when the credibility of the Middle Eastern airlines is being questioned, says Gulf Air Manager Customer Care and Service Monitoring Kavita Sharma Al Jassim. As WACRA is a non-political, non-business-competitive forum, the conference, being held in Bahrain, will help to restore confidence among WACRA members. This will also help us promote Bahrain`s growing importance as a tourist and financial centre in the Middle East.



Kavita AlJassim is a member of the board of WACRA representing Gulf Air while seven other senior executives from international airlines representing KLM Royal Dutch Airlines, SAS Airlines, Atlantic Southeast Airlines, Air France, Continental Airlines and Delta Airlines constitute the board.

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