It received the honor in the 2002 Business Traveller Awards. The magazine presents its trophies based on the findings of its annual poll of its readers, who include some of the world’s most frequent flyers. It is the only travel survey conducted by a UK-based publication which is independent, authoritative and which complies with the rules laid out by the Market Research Society.
The award was presented to oneworld Managing Partner Peter Buecking at a ceremony in London attended by more than 400 senior travel industry executives from around the world.
Our aim has always been to establish oneworld as the winning alliance for customers, shareholders and employees, Buecking said. Coming on the heels of our sales successes in the past year, this award is a great vote of confidence from that most critical of audiences, in every sense of the word, the most frequent flyers.
Business Traveller’s publisher Nick Perry said: With the growing importance of the big, global alliances in the airline industry, we thought it was time to gauge the reaction of their most regular customers to what they have to offer.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
