By using the appropriate tools, you can effectively increase direct bookings on your website.
Direct booking is a trend that is becoming widespread among people. They search for receiving a full offer, deprived of intermediaries and with 24/7 reservation access. Thanks to the widespread use of new technologies, direct booking is a solution that increases both the booking potential of hotels and their profits.
Why direct booking opportunities are worth using
In today's world, where many areas of life have moved to the Internet, you have to keep up with changes and trends. Travellers starts perceiving the benefits of direct booking and are willing to visit hotel websites to check the offer in detail. It’s important to keep them and encourage them to book right there. Some guests use large booking sites as search engines. They appreciate their functionality and book directly using the website of the hotel. Therefore, it is crucial that this potential be realized.
Make booking intuitive
In today's life people tend to seek convenient solutions in every sphere of life. Obstacles encountered during making the reservation may entail resignation. User always has the alternative in the form of competition using an intuitive booking system. He will choose their offer if he encounters even seemingly minor difficulties. The reservation buttons should therefore be visible all the time throughout the time user is on the website. The process ought to be intuitive, easy and hassle-free.
Fast payments are a must
Guests are prone to use online payments. The popularity of quick transfers, and recently also the BLIK system, is surging every year. The launch of a quick payment gateway is a way to make your booking easier. When making a reservation, guests should have the option to choose their preferred payment method. Giving guests the option to choose their preferred payment method ensures that they will be able to complete their reservation without any hassle. Fortunately, setting up a payment gateway is easier than you might think thanks to services such as Profitroom. It integrates with the entire system, allowing you to easily manage reservations.
Ensure the responsiveness of your website
According to a recent study, mobile devices are now responsible for a majority of booking transactions made on travel websites. This increase can be attributed to a number of factors, including the growing popularity of mobile devices and the increasing availability of high-speed Internet connections. Guests use their phones and tablets to book a vacation. If the website is not mobile-friendly, you will be excluded from this part of the market. It is paramount for the webiste to be responsive, which means matching the website to the type of device. Thanks to this, your website will look good on a desktop computer as well as on a phone or tablet. This will make people who use mobile devices become your guests. By ensuring that your website is mobile-friendly, you'll be able to reach a wider audience and achieve your desired results.
Use various communication channels
Direct booking is connected with building a brand image. Before you make decision what you wish it to look like, think about who your guests are. It has to be aligned with them. You have to speak their language and be exactly where they are. Use social media to communicate with them. Involve them in your activities, show your offer. Thanks to this, you will keep in touch with current guests and gain new ones who visit your profile. What is more, you should use tools such as Profitroom CRM to maintain relationships. Thanks to this, you can send mailing campaigns to selected segments of guests or personalized offers.
It is also worth using chatbots, which will relieve staff from answering repeated questions, and additionally speed up communication. Today, guests expect instant – and you can provide that with the use of technology.
By using the appropriate tools, you can effectively increase direct bookings on your website, which, combined with the use of the potential of CRM in terms of contact with guests, will certainly increase the number of bookings, and this will translate into generated profits.
Photo by Elizeu Dias on Unsplash
