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HomeColumnsFeatured EventsEye for travel: Sales and Marketing in Travel Europe 2004

Eye for travel: Sales and Marketing in Travel Europe 2004

Venue:Hilton, Copenhagen

Date:18-19 October 2004

Organisation: EyeForTravel

Formerly e-Tourism Europe, this event will cover all aspects of ensuring a successful and durable sales and marketing strategy. Key issues to be addressed include keyword advertising, online marketing, CRM, loyalty programs and branding.

In an industry as customer centric as travel, how you market and sell your travel product is essential to the survival and success of your business. With routes to market continually expanding, it is vital that you know where to allocate your marketing resources to maximize sales and profits across all your distribution channels.

Just some of the key issues to be covered at this event include:

Online Marketing Solutions that Pay Dividends – With gross bookings of travel online in Europe set to reach €26.9bn by 2006, this event will show you how to claim your share of revenues from this lucrative channel

Search Engine Optimization– with ever increasing competition on the web, discover how to maximize your visibility online with an effective search strategy. Learn how key word advertising can ramp up your sales and how to protect your brand from misuse by rogue Internet traders?

CRM and Loyalty – Internet or not, customers still want be recognized and valued as unique individuals with specific preferences. Find out how to achieve the delicate balance between high-tech and high touch. Which CRM strategies will guarantee you happy customers and how do you create true e-loyalty?

Branding Strategies – Discover how to develop and maintain a brand that resonates with all your potential customers. Learn how to use your brand to differentiate your product in an increasingly commoditized marketplace. In the plethora of companies in cyberspace, how do you ensure your brand stands out from the crowd?

Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.