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Event: 2nd edition of MICE Executive Congress
Dates: 3-5 October 2004
Place: Monte-Carlo
Organisation: naseba
Players in the MICE Industry have changed their approach to Corporate Travel, Procurement Processes and Business Strategies and need more cost effective destinations and solutions.
New trends have emerged, namely: Globalisation, Partnerships and Alliance Systems But the focus remains the same — getting Value for Money!
A unique format:
MICE 2004 offers keynote sessions led by Industry Experts using corporate case studies to discuss facing and overcoming the hottest industry issues.
MICE 2004 offers focused pre-scheduled one-to-one business meetings prearranged to the needs of the corporate buyers.
MICE 2004 offers open business meetings to maximize your networking opportunities and make sure that you get the most out of your two days.
MICE 2004 offers discussion groups and workshops to maximise interaction and collective problem solving.
MICE 2004 offers high level networking activities such as Gourmet Luncheons, Cocktail Receptions, Five Star Gala Dinners, strategic Coffee Breaks…even an invitations only VIP party at the most exclusive club in Monte Carlo — Jimmyz!
MICE 2004 offers leisure activities designed to make your stay more pleasurable and to ensure that you also truly benefit from the venue and surroundings.
Some topic areas that will be explored:
- The Evolution of the Event Director – From Logistics planner to Strategic Director
- Finding unique event venues
- F1 Sponsorship case study
- Organising a major sporting event: Champions’ League Final case study
- Sponsorship: How to measure return on investment
- Hotel and Airline negotiation
- Global Event Security
- The Perfect Car Launch Case Study
- Budgeting issues: Facing budget cuts while still providing high level services
- Misinformation: Impact of the media on Business Travellers’ behaviour
- Pharmaceutical focus: Establishing a win-win situation between Pharmaceutical Companies and Congress Organisers
- Emerging targets: Creating events through Training Programs for new and current employees
- Logistical Issues: Running an event smoothly, the 10 Commandements of the Event Organiser
For more information visit the official website http://www.miceeurope.com
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
