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Tourism Marketing Dynamics – Creating and engaging with innovation

Date: Wednesday 7th May 2008, 13:30-18:30
Venue: Marconi Lecture Theatre, International Centre for Tourism and Hospitality Research, School of Services Management, Bournemouth University

The Tourism Society in conjunction with Bournemouth University, and Tourism South West are proud to present this interesting seminar and discussion forum at Bournemouth University. The seminar will examine innovation in tourism marketing and will explore techniques and methodologies for the successful strategic and operational management of the future. It will also elaborate on how statistics can be turned into real knowledge and market power as well as explore the future trends in tourism marketing.

In addition the seminar will discuss Destination Marketing issues and engage participants in the discussion of how Destination Management Organisations can use innovation for marketing their regions. An examination of the marketing initiatives of both Visit Britain and the Austrian National Tourism Office will demonstrate innovative approaches to contemporary marketing. Finally the emergence of new technologies will be examined to demonstrate how destinations can take advantage of innovative tools to enhance their competitiveness.

The event will be facilitated by a number of presentations and will be based on interactive discussion with the audience.