…
- Search engine optimization is still a critical part of today’s digital marketing strategies, but the online landscape changes fast
- According to business author Penny Power, activity on social networks is now critical to being found online
Internet technology evolves extremely quickly, and digital marketers need to learn fast in order to stay up with the play.
In a new business TV show produced by yourBusinessChannel, business author Penny Power discusses what comes after Google.
Search engine optimisation is still a central plank in your digital marketing strategy, she says, but businesses need to think much more broadly to connect with well qualified potential customers. Increasingly, your activity on social media will be the bait that hooks in interested browsers.
Watch the show to hear Power explain how your conversations on social networks leave a trail for interested customers to follow.
For up-to-the-minute business advice from leading social marketing and business experts, choose from over 600 business TV shows on yourBusinessChannel. New shows are produced every day, and all are free to view. For more in-depth help and consultancy, apply to join The Results Team.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
