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Benchmark appoints Sandy Lam Director of Sales & Marketing for The Grove Resort & Spa Orlando

A veteran hotelier, Sandy Lam brings extensive experience and a solid history of results from positions held at properties from New York to Florida.

THE WOODLANDS (HOUSTON), TEXAS – Benchmark, a global hospitality company, has named Sandy Lam director of sales & marketing for The Grove Resort & Spa Orlando, a Benchmark Resorts & Hotels property located in Orlando, Florida. Bill Lee, general manager, made the announcement.

“I am very pleased to welcome Sandy to our resort,” stated Mr. Lee. “She is a seasoned hospitality sales and marketing executive with a proven record of success.  We look forward to her active leadership on our team as we further establish The Grove’s positioning within the Orlando market and continue to amplify the property’s business success.”

A veteran hotelier, Sandy Lam brings extensive experience and a solid history of results from positions held at properties from New York to Florida. She was most recently director of sales & marketing for the Radisson Resort Orlando Celebration. In this role she was honored with the Director of Sales & Marketing of the Year Award by Interstate Hotels, which operates the property. 

Prior to this, Ms. Lam served as area director of sales & marketing for BVHG Hospitality and director of sales & marketing for the Holiday Inn SunSpree Resort, an InterContinental Hotels Group property in Lake Buena Vista, Florida. She has also held leadership roles for hotels in New York City, including Swissotel The Drake, the New York Helmsley and The Helmsley Palace. She resides in Windermere, Florida.

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