Monte Carlo Inns leverages RateTiger Corp for monitoring competitor rates and rate parity.
ONTARIO – Ontario based Monte Carlo Inns, one of the leading independent hotel chains in Canada, has selected eRevMax to provide its price intelligence solution to all of the hotels in its group. The group is using RateTiger Corp to monitor competitor rate movements and maintain rate parity for all its properties, improving brand position across all connected distribution channels.
Monte Carlo Inns manages eight mid-segment properties in southern Ontario. RateTiger Corp will provide all properties of the group with the ability to analyze the room rates of their competitive set across multiple sales channels, brand sites, wholesalers and global distribution systems in real-time. Corp’s Rate Parameter Shopping capability will help them to benchmark their competitors on key metrics such as room type, length of stay and meal plan for true like-for-like comparisons. Further, they will be able to track how branded properties are positioned across sales channels through Corp’s sophisticated ranking report.
“RateTiger Corp gives an instant overview of marketplace to monitor rate trends, market prices, rate parity as well as other pricing requirements for the business. Having tested other solutions available in the market, we can say RateTiger Corp is far ahead of others when it comes to accuracy and usability. Features like Rate Parameter, Ranking and compliance reports have helped us to optimize rate strategy and improve relations with our channel partners. The real-time data helps to respond to market dynamics on our various compsets and increase online sales,” said Justin Meffe, Vice President of Operations for the Monte Carlo Inns.
“Canada is a mature online travel market, and we are happy that Monte Carlo Inns has selected us as their preferred price intelligence solution provider. Being trusted by another leading hotel chain in the region to support its rate optimization strategy demonstrates the importance of our role within the industry,” said Ricky Castoldi, VP Sales – Americas, eRevMax.
Corp offers complete rate transparency to Hotels and other travel intermediaries like Online Travel Agents, Event Managers and Travel Management Companies, to stay ahead of the curve in market dynamics. Any rate anomaly is automatically notified to the property through an e-mail alert, thereby eliminating the need for manual intervention. Data can be extracted from thousands of travel websites and hotel sites including the Global Distribution Systems.
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