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Continent Worldwide, rapidly growing Turkish Hospitality and Multi Brand Franchiser Company, has announced an agreement with Home Like Hotels Group to add, affiliate and upgrade 80 of its member hotels with the Urban Collection, Swiss Inns and Ancyra Inns & Hotels brand names.
As part of the agreement and a very special invitation offer, during ten to twelve months as of June 2012; 40 member hotels of HLH will be upgraded to become Members of Continent Worldwide brands and the rest of the hotels will be affiliated after June 2013.
Initially 6 of the HLH member hotels will become Swiss Inns and 14 will become members of Ancyra inns & Hotels. The rest of 20 properties will be member of Urban Collection brand and all hotels will still be marketed and managed by the Home-Like Hotels team.
"We are proud to align with Home-Like Hotels, a successful hotel management group which clearly believes in and supports our brand growth strategy," said Ethem Zagikyan, Managing Director of Continent Worldwide. "We look forward to a partnership of our brand alliance and furthering our association with Home-Like Hotels."
Amrik Singh Khokhar, the Managing Director of Home-Like Hotels has shown commitment to this JV relationship.
He said, "We are delighted to add Continent Worldwide brands as a hotel management partner and we believe that upgrading of these 80 member hotels will improve visibility & operating results of our member hotels." And he added: "We have another possible arrangement with Continent Worldwide that with new brand standards of Continent HLH will also expand out of India to other countries as well.
"This is also an excellent opportunity for us to develop Home-Like Hotels brand as an International brand with the partnership of Continent", he added.
"By getting into a JV (joint venture) interests with Continent Worldwide Brands & System, we see an excellent growth opportunity in India and abroad, and this new structure should lead us to add & support more hotels in our list, also this JV arrangements is offering an excellent opportunity of various smart franchise models to independent hoteliers throughout India." Amrik Singh Khokhar added.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
