Popular brand shakes things up with "Work Hard / Play Hard" campaign.
BETHESDA, MD. – Courtyard by Marriott is inviting guests to put some play in their stay, with the launch of its new brand campaign, Make Room for a Little Fun, which focuses on the success-driven traveler who is also looking to have some enjoyment on the road.
It begins with humorous new ads that visually contrast the fine line that exists between “having to travel for work” and the fun side of “getting to travel for work.” Four new TV spots, as well as digital and property marketing, tell Courtyard’s story while dramatize what the brand offers guests who want to shake-up their stay.
Courtyard also revamped its website with a fresh and contemporary dance video tour of a hotel and intimate look at its new amenities. Collaborating with Emmy Award-winning choreographer Bonnie Story, (“High School Musical,” “So You Think You Can Dance” fame), and award-winning cinematographer/ video producer Malik Sayeed, (whose credits include work with Lauryn Hill, Jay-Z and Prince), the brand created a larger-than-life music video set entirely in a Courtyard hotel, showcasing its many features to guests.
The brand is also introducing a new look and feel to all of its communications, with hand-drawn elements featured alongside a stylish and contemporary aesthetic.
“This complete revamp of our look and feel correlates with Courtyard’s positioning of staying current and being relevant to our guests. From the ongoing transformation of our Bistro to the crisp new design of our rooms, we have been updating and transforming the brand inside and out,” said Callette Nielsen, vice president and global brand manager for Courtyard by Marriott. “This new campaign recognizes that our guests want a playful nudge to remind them to kick back, relax, and have some fun while traveling.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
