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Euro Hostel Liverpool completes six-figure sum rebrand

Euro Hostel Liverpool, VIP Suite Lounge Booth.

Euro Hostel Liverpool has completed its impressive six-figure sum investment in-line with a major company rebrand.

The boutique hostel, which has entrances on Stanley Street and Mathew Street, has now ‘fully fledged’ in mirroring the leading UK hostel brand’s sister sites located across Edinburgh, Glasgow and Newcastle.

In a bid to bridge the gap between backpacker hostel and budget hotel, Euro Hostel Liverpool now comprises an array of innovative additions including five new VIP suites equipped with private living and bathroom spaces, a multi-storey food, drink and events space renamed The Hatch Bar, together with upgraded public areas.

General Manager of Euro Hostel Liverpool Emma Wright said: “Having fully adapted Euro Hostel’s signature ethos and image, we share synergy with the existing three venues, which strive to provide quality at an affordable price. Now with four sites trading, the aim is to acquire additional sites spanning across the UK and Europe to maximise our geographical reach. In order to complement the brand’s prominent central locations, the Liverpool site housed within the iconic Wade Smith building that once was, certainly champions this as a result of its world famous Cavern Quarter heritage.

“We hope that our company developments will change perceptions of hostel stays by combining style and affordability to appeal to the likes of backpackers, concert goers, sports fans, hens, stags, corporates and conference delegates alike. To go above and beyond simply providing dormitories, we have converted previously unused basement space into five new VIP suites, which set the bar for low-cost luxury at its best.”

With entrances on Stanley Street and Mathew Street, opposite the world famous Cavern Club, Euro Hostel Liverpool is a place to sleep, stay and relax as well as a social venue. Offering accommodation for parties of one to eight guests, the majority of the dormitories are mixed sex, while female-only rooms are available on request. New VIP suites house handy luxury additions such as GHD straighteners, USB ports and even widescreen TVs.

Emma added: “In line with the rebrand, we have reinvented The Hatch Bar, which now spans across two storeys and provides food, drink and events space seven days a week for both hostel residents and the general public alike.

“The lower ground of our bar area, known as Downstairs @ The Hatch, is equipped with its own late-license fully stocked bar, providing a refreshing industrial feel hideout for private events. With a capacity for 180 guests, the great thing about the space is that it offers exclusivity that can be hard to come by in the hustle and bustle of the city centre.”

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website | + Posts

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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