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Highly-anticipated LUMA Hotel Times Square opens its doors

New boutique hotel brings a vibrant energy to the neighborhood.

NEW YORK – Officially opening its doors May 2, 2017, LUMA Hotel Times Square shines a new light in the neighborhood, proudly welcoming guests with a contemporary and innovative approach to hospitality. A newly built hotel nestled between two pre-war buildings on 41st Street between Broadway and Avenue of the Americas and adjacent to Bryant Park, LUMA is ideally located amongst New York City main businesses and world-renowned attractions, radiating sophistication, modernity, comfort, illuminating the spirit of New York City.    

The 28-floor hotel was designed by Peter Poon Architects, with a sleek facade and transparent glass silhouette – a visual standout on 41st Street. The 130-room LUMA boasts floor-to-ceiling windows encouraging natural light and breathtaking views of Manhattan. LUMA's rooms were designed to be minimal, soothing and anticipatory of every guest demand – whether for business or leisure. All guestrooms are equipped with complimentary amenities, including incredibly fast Wi-Fi, plush Euro top beds, Italian ETRO bath amenities, Nespresso coffee, as well as luxury Frette linens, bathrobes and slippers.

Among LUMA's many standout features is its signature restaurant, Ortzi. The Basque-inspired tapas restaurant and bar is the latest culinary destination in the neighborhood and a new concept from James Beard Award-winning Iron Chef, Chef Jose Garces. The adjacent bar offers signature cocktails and a robust wine program, as well as ample bar and cafe-style seating. Ortzi offers a unique and exciting dining experience, appealing to LUMA guests, travelers and locals alike.

"We're thrilled to open our doors to the public and be a core part of such a vibrant neighborhood" said Kate Martin, General Manager of LUMA. "We look forward to providing guests a place to relax, eat, drink, connect – and ultimately, experience an unforgettable trip to New York City."

In celebration of its official grand opening, LUMA Hotel Times Square is pleased to invite guests to experience the new hotel with an exclusive limited time offer. LUMA's "HELLO NEW YORK" grand opening package* is valid now until the end of 2017 if booked by May 9, 2017, and includes:

  • Exclusive guest room rates at 25% off of Best Available Rate with complimentary room upgrade
  • iLUMAnate breakfast with signature Garces coffee for an added boost of energy (continental for two)
  • Glass of refreshing sangria at Ortzi for two
  • Access to state of the art fitness facility at Blink Fitness Bryant Park
  • Surprise seasonal turndown amenity

*Further restrictions and blackout dates may apply; room upgrade subject to availability.

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.