InterContinental Hotels Group, announced it has awarded Impact Porter Novelli, a leading Pan Arab public relations agency…
InterContinental Hotels Group, announced it has awarded Impact Porter Novelli, a leading Pan Arab public relations agency, with its regional public relations contract. The partnership brings together the hotel group with one of the top public relations firms.
Commenting on the new partnership, Denis Johnson, vice president, sales and marketing, InterContinental Hotels Group Middle East and Africa, said: With many exciting new developments on the horizon for InterContinental Hotels Group, including new hotels set to open in the Middle East and more benefits for members of the Priority Club Rewards programme, it is important for us to have a fresh and exciting approach to our public relations initiatives.
Signing the deal with Impact Porter Novelli enables InterContinental Hotels Group to work with a team of experts who have drive, dedication and experience in broader marketing consultancy, media relations, event management and crisis management, said Johnson.
As the largest operator of hotels in the Middle East, InterContinental Hotels Group has
more than 70 InterContinental, Crowne Plaza and Holiday Inn properties across the UAE, Oman, Bahrain, Qatar, Kuwait, Saudi Arabia, Yemen, Lebanon, Jordan, Egypt, Kenya, Eritrea, Zambia, Gabon, Tunisia, Morocco. In the future, the group – which provides accommodation for 120 million guests per year – is looking to introduce new hotels from its brand portfolio to the growing Middle East and Africa market.
At Impact Porter Novelli we are delighted to be working with InterContinental Hotels Group to promote its brands and hotels across the region, said Tim Walmsley, Regional Director, Impact Porter Novelli. With the support of our extensive team, of over 40 specialists based in the UAE, Egypt, Saudi Arabia, Kuwait and Lebanon, Impact Porter Novelli will deliver on a strategic public relations campaign for our client that lives up to our brand promise of insights, ideas and impact.
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