InterContinental Hotels Group’s Express by Holiday Inn hotels have selected Brilliant Hotelsoftware to supply their PMS and POS products…
InterContinental Hotels Group’s Express by Holiday Inn hotels have selected Brilliant Hotelsoftware to supply their PMS and POS products to 35 Express by Holiday Inn hotels in the GCC over the next five years. InterContinental Hotels Group has a long standing relationship with Brilliant Hotelsoftware currently being used in Holiday Inns and Express by Holiday Inn in the UK, Germany, Italy and Spain.
Developed by InterContinental Hotels Group to meet the needs of the fastest growing market, Express by Holiday Inn is the world’s largest budget brand and is growing rapidly. In a market dominated with 5 star resorts they have found a niche full of potential. The first hotel will be built in the Kingdom of Saudi Arabia and is scheduled to open in 2006 closely followed by one in Qatar, one in Bahrain and another in Dubai in 2007. Of the new hotels, 12 will be in the Kingdom of Saudi Arabia with the rest in select locations in Kuwait, Qatar, Bahrain, UAE and Oman.
The introduction of Express by Holiday Inn will further entrench InterContinental Hotels Group as the multi-branded hotel operator in the Middle East. With the Middle East’s first Express by Holiday Inn hotels to open by 2006 in Dubai, Jeddah and Riyadh, the company has plans to launch 25 to 30 of the properties in the next five years.
In preparation for these new clients, Brilliant Hotelsoftware has recently established an office in Dubai, UAE. This local presence will provide support, training, installation and sales services for the Middle East.
European hotel software giant, Brilliant’s move into the Middle East has been applauded by local industry experts. They welcome an end to the near monopoly that the current hotel software companies have had in the region. Many hoteliers have long awaited a strong alternative choice for their hotel software products.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
