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IDeaS Revenue Optimization, the leading provider of hospitality revenue management and optimisation solutions and services, announced yesterday that Maritim Hotels, one of Germany’s largest hotel chains, will install IDeaS V5i On-Demand Revenue
Management Solution in five more properties.
"Following last year’s deployment of IDeaS solution at 13 of our hotels and giving the positive results we have obtained, we have decided to continue the roll-out. The superiority of IDeaS V5i forecasting and pricing solution has enabled us to develop a good revenue management structure and approach at those hotels, which has resulted in a great increase of company-wide revenue and profits," said Birgit Haake, Revenue Director at Maritim Hotels. "Also, the ASP-based solution provided by IDeaS, proves ideal for our large estate of hotels, as it allows us to manage our data centrally and support the hotels from a central level, avoiding investment in additional hardware and keeping the financial risk low."
The second-round roll out of IDeaS V5i On-demand Revenue Management Solution at Maritim Hotels has already started and it will go live in autumn. IDeaS V5i will be implemented with all its modules including Best Available Rate (BAR), which helps formulate optimal pricing decisions while incorporating competitive rate shopping information. This guarantees quicker and better responses to competitors? moves. Also, the deployment of the Group Pricing Module will help Maritim Hotels evaluate group requests and analyse displaced revenues.
"Maritim Hotels is one of the best known German hotel groups, and therefore we are extremely delighted to continue our partnership, which also reinforces our positioning in Central Europe. This second roll-out clearly demonstrates the success of last year?s massive implementation of IDeaS V5i and confirms IDeaS? ability to provide only top-quality products and world-class services, which fully satisfy the requirements of our clients" said Fabian Specht, IDeaS Director EAME.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
