Marriott Hotels introduces transformational app making for more dynamic meetings.
BETHESDA, MD. – Inspired by the power of technology and ways to transform meetings for the people attending, Marriott Hotels, the signature brand of Marriott International, Inc., is introducing Red Coat Direct. With this first of its kind app, meeting organizers can now adjust and edit their meeting requests and preferences with a touch of a button and without ever leaving the meeting room. Red Coat Direct is the first branded hotel app to grant any meeting wish (within reason) from room temperature adjustments, to coffee refills or having lunch served earlier with an additional vegetarian dish. Rolling out at 350 Marriott Hotel properties in the US beginning in May, the Red Coat Direct app will be expanded to the brand’s entire global portfolio of 500 hotels by the end of 2014.
“The way people work is more mobile and global, but until now, organizing meetings has been stuck in the past. We are rethinking all aspects of meetings from the physical space to the experience for both attendees and planners, and looking for ways to enable and inspire people to do their best work,” said Peggy Roe, vice president, global operations services for Marriott Hotels. “Red Coat Direct’s technology allows planners to continually adjust requests without missing a minute of their meeting or keeping other professionals waiting.”
The app is personalized to the each organizer’s specific meeting. Requests can be made up to three days before the meeting and then throughout the meeting. Once the request is made, it is routed to the event manager and the department that can fulfill the request. The app is available for all internet-enabled devices including iPhone, iPad, Android phones, Kindle Fire and laptops and will be available in 19 languages by 2014’s global roll-out.
Marriott Hotels has been “re-imagining” the guest experience, transforming lobbies and public spaces by designing them for the next generation of travelers who blend work and play, demand style and substance, and require technology. As the industry leader in hosting meetings, Marriott is introducing new concepts designed for the new mobile worker.
Workspace On Demand powered by Liquidspace, an application to book meetings on demand, is further differentiating the customer experience at Marriott Hotels by allowing guests to book both free and paid spaces as easily as they book a guest room. Workspring at Marriott at the Redmond Marriott Town Center, the industry’s first purpose-built suite of integrated spaces and common areas designed for small meetings, takes a holistic approach, bringing together seamlessly integrated service, technology and contemporary design. It was created in partnership with Steelcase to support collaborative work, inspiring creativity and innovation.
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