Radisson SAS Hotels & Resorts, part of the fast-growing Brussels-based Rezidor SAS Hospitality, will make a come-back to Dubai in December…
Radisson SAS Hotels & Resorts, part of the fast-growing Brussels-based Rezidor SAS Hospitality, will make a come-back to Dubai in December with the opening of its ‘New Breed’ four-star property in the heart of the emirate’s emerging global media hub.
Radisson SAS Hotel, Dubai Media City will be the first international hotel chain within the media free zone.
“Dubai continues to grow in stature as a regional business and leisure hub and it’s important that Radisson SAS is part of that,” said Jean-Marc Busato, Vice President Middle East, Rezidor SAS Hospitality.
“New breed hotels incorporate all the Radisson SAS values, including the ‘Yes I Can’ spirit of service that is synonymous with the brand, with the addition of technologically advanced facilities and a contemporary design ethos. The Media City property fits the profile perfectly and gives us the ideal opportunity to introduce the concept to the Middle East.”
The Radisson SAS Hotel Dubai Media City will have two towers linked by a first floor bridge. The first tower is set to open next month and the second in mid 2006.
“Individually-designed themed rooms and a new focus on innovative architecture as well as stylish bars and restaurants are the cornerstones of the new breed properties,” said Siegfried Nierhaus, General Manager, Radisson SAS Hotel, Dubai Media City.
“And with ten meeting rooms, an executive lounge and a fully equipped business centre, the hotel will have all the necessary services for international corporate travellers coming to Dubai. We’re forecasting an occupancy rate of 80 per cent in 2006.”
“Beyond further strengthening our regional presence, this new breed property will also set the standard for future similar projects in the area,” added Busato.
With 14 successful hotels currently operating in the Middle East under the Radisson SAS brand, we have all the tools and experience required for rapid and sustainable growth here.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
