From yesterday, secretaries and personal assistants across the UK will be able to sample the lifestyle of the rich and famous…
From yesterday, secretaries and personal assistants across the UK will be able to sample the lifestyle of the rich and famous , thanks to the launch of Rocco Forte Hotels’ Diamond Elite reward programme.
Through this new programme, executive assistants and office managers can earn 1 point for every £100-worth of accommodation and/or conference bookings that they place with the Rocco Forte Hotels in Manchester, Edinburgh and Cardiff. These points can be redeemed against a series of rewards, which include ESPA spa treatments, theatre evenings, shopping trips, a Rocco Forte Hotels “Pyjama Party”, annual membership to a Rocco Forte Hotel spa, a private celebration party for 20 people, a European short break or, the ultimate reward, an exclusive one carat unset diamond. Rewards can be redeemed for as little as 25 points.
Members will also benefit from discounts on accommodation, F&B and personal banqueting at the hotel’s participating UK properties, as well as invitations to exclusive events and a personal invitation to an annual cocktail reception with Sir Rocco Forte.
Commenting on the new reward programme, Murray Thomson, Marketing Director – UK Hotels, said, “Rocco Forte Hotels values the strong relationship between our hotels and those executive assistants who entrust us with their most important bookings. With Diamond Elite, we are able to say thank you in a very exciting and sparkling way!”
He added, “We realise that personal assistants are very busy, so we have created a reward programme that is simple to understand, easy to use and offers a combination of luxurious rewards, exciting events, opportunities to network with other members and, of course, the chance to collect points over 12 months and reward themselves with a fantastic diamond.”
Diamond Elite network members will be nominated by the three participating hotels and invited to join the programme at a series of launch events at The Lowry Hotel, The Balmoral and The St David’s Hotel & Spa in September 2004.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
