Travellers are so determined to keep their holidays that they are shortening their stays and are going away for a single night so they get the break without the cost, says leading hotel booking site Hotels.com. There has been a 29% increase in the number of UK holidaymakers searching for single-night holidays – or “nano-breaks” – over the past year, according to Hotels.com. UK cities have been the biggest beneficiaries of the increase in enquiries for nano-breaks. Customers wanting single-night, weekend stays in Brighton were up by…
Travellers are so determined to keep their holidays that they are shortening their stays and are going away for a single night so they get the break without the cost, says leading hotel booking site Hotels.com. There has been a 29% increase in the number of UK holidaymakers searching for single-night holidays – or “nano-breaks” – over the past year, according to Hotels.com.
UK cities have been the biggest beneficiaries of the increase in enquiries for nano-breaks. Customers wanting single-night, weekend stays in Brighton were up by 140% in January. Searches for Edinburgh nano-breaks were up 82%, while they rose 20% in London and by 143% in Bournemouth, the UK city that has seen the biggest rise in “nano-break tourism”.
However, the nano-break trend is not limited to UK cities, according to Hotels.com. Travellers are also taking single-night breaks in major European and North African cities, travelling out on Saturdays and returning on Sundays to get away with less of the cost. Searches in January 2009 for single-night weekend stays in Marrakech rose 86%, while the numbers of people looking for single-night stays in Venice was up by a similar proportion -84%- compared to January 2008.
UK Nano-break hotspots
City Growth in searches for nano breaks from January 2008 to January 2009
Bournemouth 143%
Brighton 140%
Edinburgh 82%
Florence 532%
London 30%
Non-European nano-break hotspots
City Growth in searches for nano breaks from January 2008 to
January 2009
Marrakech 86%
Venice 84%
Rome 47%
Copenhagen 41%
Nice 40%
Alison Couper, Communications Director for Hotels.com, said: “All of our research shows that people see holidays as a right not a luxury and the rise in searches for nano-breaks is further evidence of holidaymakers’ determination to keep travelling. The simple act of going on holiday for just a single night is relaxing and a change from the stresses and strains of life, so travellers are keen to make sure that they are getting away from it all, if only for a couple of days. With falling hotel prices in many destinations and fantastic deals on sites like ours, with up to 50% off, now is a great time to take that break."
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
