STR’s sample comprises more than 62,000 hotels and 8.3 million hotel rooms around the globe.
LONDON – Europe’s hotel industry reported positive results in the three key performance metrics during August 2018, according to data from STR.
Euro constant currency, August 2018 vs. August 2017
Europe
- Occupancy: +1.4% to 77.9%
- Average daily rate (ADR): +4.1% to EUR118.64
- Revenue per available room (RevPAR): +5.5% to EUR92.39
Local currency, August 2018 vs. August 2017
Berlin
- Occupancy: +8.7% to 85.3%
- ADR: +10.8% to EUR91.64
- RevPAR: +20.4% to EUR78.19
The absolute levels for each of the three key performance metrics were the highest for any August in STR’s Berlin database. STR analysts note that performance was lifted by the 2018 European Athletics Championships (6-12 August).
Paris
- Occupancy: +13.9% to 75.6%
- ADR: +15.8% to EUR191.93
- RevPAR: +31.9% to EUR145.01
The absolute occupancy level was the highest for an August in Paris since 2013, while the absolute ADR and RevPAR levels were the highest for the month since 2014. Consistent demand growth (+13.7% for August) has fueled Paris’ performance recovery during the past two years.
Hotels in both the Middle East and Africa posted growth across the three key performance metrics in August 2018, according to data from STR.
U.S. dollar constant currency, August 2018 vs. August 2017
Middle East
- Occupancy: +2.0% to 63.4%
- Average daily rate (ADR): +12.2% to US$169.63
- Revenue per available room (RevPAR): +14.5% to US$107.50
Africa
- Occupancy: +2.2% to 63.1%
- Average daily rate (ADR): +10.8% to US$115.36
- Revenue per available room (RevPAR): +13.2% to US$72.77
Local currency, August 2018 vs. August 2017
Nairobi, Kenya
- Occupancy: +59.2% to 56.5%
- ADR: -4.9% to KES11,559.25
- RevPAR: +51.4% to KES6,529.02
Demand (room nights sold) jumped 83.1% in the market—marking the eighth consecutive month with a year-over-year increase in the metric. According to STR analysts, Nairobi is recovering from the effects of the 2017 presidential elections and associated incidents of violence which likely discouraged visitors. According to The World Travel & Tourism Council, the number of international visitors to Kenya is expected to reach 1.4 million for total-year 2018.
Manama, Bahrain
- Occupancy: +17.2% to 60.4%
- ADR: +7.5% to BHD63.50
- RevPAR: +26.0% to BHD38.33
Demand growth (+26.9%) was in the double digits for the third consecutive month, and absolute occupancy reached its highest level for an August in the market since 2008. STR analysts note that year-over-year performance comparisons were enhanced by the calendar shift to an earlier Eid al-Adha than 2017.
Central/South America hotel performance for August 2018
Hotels in the Central/South America region reported positive performance results during August 2018, according to data from STR.
U.S. dollar constant currency, August 2018 vs. August 2017
Central/South America
- Occupancy: +2.3% to 59.3%
- Average daily rate (ADR): +8.2% to US$101.31
- Revenue per available room (RevPAR): +10.7% to US$60.10
Local currency, August 2018 vs. August 2017
Rio de Janeiro
- Occupancy: +19.6% to 52.3%
- ADR: +5.7% to BRL341.80
- RevPAR: +26.3% to BRL178.80
Hotel performance in Rio de Janeiro was driven by a 13.9% increase in demand (room nights sold). ADR and RevPAR grew for the fourth consecutive month. STR analysts note that year-over-year percentage changes were also helped by a comparison with a month in 2017 that included double-digit performance declines.
Panama City
- Occupancy: -10.0% to 46.1%
- ADR: +2.6% to PAB88.68
- RevPAR: -7.6% to PAB40.89
The absolute occupancy and RevPAR levels were the lowest for any August on record in Panama City. A continued drop in demand paired with consistent growth in supply has led to negative performance results.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
