The first ‘real weekend’ with eased COVID-19 restrictions showed an obvious jump in hotel demand, especially in popular, warm-weather leisure spots.
HENDERSONVILLE, TENNESSEE – Led by Florida and Texas, 13 STR-defined submarkets showed greater than 10-point weekend vs. weekday occupancy gains for the week ending 2 May, according to data from STR.
“The first ‘real weekend’ with eased COVID-19 restrictions showed an obvious jump in hotel demand, especially in popular, warm-weather leisure spots,” said Jan Freitag, STR’s senior VP of lodging insights. “Whether or not this becomes a trend remains to be seen, but the fact that there were people instantly willing to head out for leisure activity and stay in hotels is a positive sign for the industry. We have maintained throughout this pandemic that the leisure segment would be the first to return, it is just a matter of when.
“Hotel companies, together with the AHLA, are showing commitment to cleanliness and providing guests with a safe environment within their properties. At the same time, health experts have expressed concerns that increased leisure activity in public spaces could contribute to a potential second wave of COVID-19, which would obviously present added risk for the industry.”
|Submarket||April 26-30 (Weekday)
|1-2 May (Weekend)
|Galveston & Texas City, TX||26.1||57.0||30.9|
|Mobile, AL (Area)||20.1||47.8||27.7|
|Daytona Beach, FL||21.5||45.6||24.1|
|Corpus Christi, TX||39.7||63.3||23.6|
|Panama City, FL||30.7||50.8||20.1|
|Myrtle Beach/North, SC||15.0||34.2||19.1|
|Fort Walton Beach, FL||18.6||37.0||18.4|
|Cedar City & St George, UT||26.4||43.3||16.9|
|Savannah Historic District, GA||13.7||28.0||14.3|
|Gatlinburg/Pigeon Forge, TN||11.1||21.8||10.7|
|Prescott & Sedona, AZ||25.4||35.7||10.3|
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.