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STR, Tourism Economics forecast two more record-breaking years for U.S. hotels

The U.S. hotel industry is projected to report a 0.3% increase in occupancy to 66.1%, a 2.4% rise in average daily rate (ADR) to US$129.77 and a 2.7% lift in revenue per available room (RevPAR) to US$85.82. RevPAR grew at least 3.0% for each year from 2010 to 2017.

HENDERSONVILLE, TENNESSEE – The U.S. hotel industry is projected to post record-breaking performance levels through 2019, according to STR and Tourism Economics’ initial forecast of 2018 released this week at the Americas Lodging Investment Summit (ALIS). 

“After another record year in 2017, we’re looking at continued growth in 2018 fueled by strong underlying economic indicators and upgraded GDP forecasts,” said Carter Wilson, STR’s VP of consulting & analytics. “Coupled with moderating supply growth and a slight uptick in pricing power, the industry should see record fundamentals through 2019.”

Outlook
  2018 Forecast 2019 Forecast
Supply +2.0% +1.9%
Demand +2.3% +2.0%
Occupancy +0.3% +0.1%
ADR +2.4% +2.3%
RevPAR +2.7% +2.4%
Source: STR/Tourism Economics

2018
The U.S. hotel industry is projected to report a 0.3% increase in occupancy to 66.1%, a 2.4% rise in average daily rate (ADR) to US$129.77 and a 2.7% lift in revenue per available room (RevPAR) to US$85.82. RevPAR grew at least 3.0% for each year from 2010 to 2017.

The Luxury and Independent chain scale segments are now likely to report the largest increases in occupancy (+0.4%). Independent hotels are projected to post the most substantial growth in ADR (+2.5%) and RevPAR (+2.9%). The lowest rate of RevPAR growth is projected in the Upscale segment (+1.8%). 

2019
For 2019, STR and Tourism Economics project the U.S. hotel industry to report a 0.1% increase in occupancy to 66.2%, a 2.3% lift in ADR to US$132.81 and a 2.4% rise in RevPAR to US$87.89.

The highest overall rate of RevPAR growth is expected in the Luxury segment (+2.4%), while the lowest is projected among Upscale (+1.9%) and Upper Midscale (+1.9%) chains.

A note to editors: All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing as those names no longer fit within the STR brand.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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