…
Worldwide travelers will find some of the finest hotels in the world faster and easier when Global Hotel Exchange (GHX) premieres a set of industry-defining customer-first features this March. The company revealed signing up Trump International Beach Resort, one of the most spectacular properties on Miami Beach, a striking beacon of luxury and style. This fine property is one of the many iconic hotels that have already trusted GHX as a distribution channel.
"As Director of Revenue, I am excited about the launch of GHX… finally, an on-line booking partner that gives the hotel and the guest a direct interaction opportunity as opposed to receiving a reservation without the ability to communicate directly with the guest prior to their arrival… and if that isn’t phenomenal enough, it comes without the high margin costs associated with typical OTAs," said Marty Bussey, Trump International Beach Resort’s Director of Revenue Management.
"We are honored to prepare our launch with such a strong portfolio," added Global Hotel Exchange CEO and founder Thomas Magnuson. "Trump International Beach Resort is one of the landmark hotels of the world, an icon of style, luxury and excellence in service. Promoting personal relationships between hotels and guests are what Global Hotel Exchange is designed to promote."
Unlike most OTAs (online travel agencies), GHX charges no merchant discounts, commissions or distribution fees of any kind to hotels. Global Hotel Exchange does not collect any funds from the hotel. Total room rate, taxes and all other charges are collected at checkout by the hotel. Global Hotel Exchange sends complete reservation data upon booking with full details necessary to hold each room. For travelers, Global Hotel Exchange eliminates corporate travel pains such as pre-travel credit card blocking, prepaid room fees and inflexible cancelation policies. The traveler will only pay hotel fees upon arrival at the hotel. The whole purpose of Global Hotel Exchange is to facilitate a direct dialogue between guests and hotels, thus removing the impersonal middleman.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
