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Wyndham brand enters UK market

Wyndham Hotels and Resorts brand will be introduced to the United Kingdom with the conversion of The Conrad London, the five-star, all-suite hotel of Hilton Hotels Corporation, to The…

Wyndham Hotels and Resorts brand will be introduced to the United Kingdom with the conversion of The Conrad London, the five-star, all-suite hotel of Hilton Hotels Corporation, to The Wyndham London–Chelsea Harbour as the Wyndham Hotel Group unveiled.



A Wyndham Hotel Group International subsidiary, Chelsea Harbour Management Inc., will operate the 160-unit hotel under a 20-year agreement with the owner, Blue Harbour 2 Ltd., a privately held entity in the United Kingdom.



“After an extensive search, we selected the Wyndham brand for our marquee London hotel and the company behind the brand — Wyndham Hotel Group International — to manage it,” said Pat Power, director, Blue Harbour 2 Ltd. “We are proud to introduce this widely recognised brand name to the United Kingdom.”



Steven A. Rudnitsky, Wyndham Hotel Group president and chief executive officer, said the introduction of the Wyndham brand in London is part of the company’s strategy to pursue flagship Wyndham hotel properties in key international and gateway cities.



“London is Europe’s economic hub and one of the largest feeder markets in the world,” he said. “The addition of The Wyndham London–Chelsea Harbour to our collection of first-class Wyndham properties further establishes Wyndham Hotel Group’s position as a global hospitality company and demonstrates the strength of the Wyndham brand.”

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