Sheila Manzano will support Frog & Wolf co-founders Nat Frogley and Flora Gandolfo, with the objective of further bolstering the team and the agency’s capacity for growth.
Independent travel, lifestyle and luxury communications agency Frog & Wolf PR has announced the appointment of communications and media professional Sheila Manzano, who joins as Senior Associate Director. With 30 years’ experience in the tourism industry, Manzano has worked globally in retail travel, tour operations and public relations.
Manzano’s marcomms strategies, passion for the industry and approachability have earned her a reputation with clients, media and the wider travel and tourism community as one of the UK’s most creative and respected PR professionals. Currently finalising her studies with the Global Sustainable Tourism Council, Manzano’s expertise and passion in this field will prove an invaluable asset to tourism and hospitality brands invested in establishing and managing globally-recognised sustainable standards.
Another area of specialism is in the consumer rail holiday sector; Manzano has managed PR for some of the UK’s leading tour operators such as Great Rail Journeys, Railbookers, Tailor Made Rail, Ffestiniog Travel and Golden Eagle Luxury Trains over the last 15 years.
Manzano will support Frog & Wolf co-founders Nat Frogley and Flora Gandolfo, with the objective of further bolstering the team and the agency’s capacity for growth. Commenting on her appointment Manzano said: “Flora and Nat have very exciting plans for the business and I’m extremely excited about this opportunity. The focus is on the existing clients, supporting their transition from recovery to growth as well as developing strategies to develop new market segments and grow the business over the years to come.”
Flora Gandolfo, co-founder said: “We’re very excited about our senior-level expansion. Sheila’s international experience, particularly having worked in Australia, Central America, India and Venezuela, broadens our agency offer. We have ambitious plans and strengthening our team ensures we can continue to deliver outstanding results for all our clients, media and industry partners.”
Nat Frogley, co-founder added: “Having worked in collaboration with Sheila before, we know she has excellent media contacts, and a deep understanding of the industry. We’re delighted to have her join the executive team.”
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