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LTI announces the world’s best luxury hotel brands 2021


Six Senses takes top spot for the second successive year; Three brands enter top 12 for first time. 


LTI – Luxury Travel Intelligence - has taken the past 12 months to apply the perfect assessment process: a rigorously defined algorithm that measures the performance and values of luxury hotel brands.
This year, our algorithm has 131 touch points relevant to the luxury hotel sector. Each has its own weighted score value with a total maximum accumulative score of 4736. 
The touch points relate to overall brand performance, rather than the performance of individual properties. It is all about a brand’s ability to deliver: its passion, commitment, ethos and values, as well as the quality of its management and staff. 
Continuing investment and how well it is executed is also a major factor, particularly regarding new properties and the refurbishment of existing ones. 
This year’s results are reflected as percentages, with last year’s positions in brackets.
1. Six Senses 83.3% (1)​
2. Mandarin Oriental 82.6% (5) 
3. Auberge 81.8% (3) 
4. Aman 81.4% (2)
5. Belmond 79.9% (4)
6. One&Only 77.0% (6)
7. Oetker Collection 75.7%  New Entry
8. Four Seasons 74.1% (8)
9. Rosewood 73.5% (7)
10. Raffles 72.7%   New Entry
11. Viceroy 72.2%  New Entry
12. COMO 71.0% (10)
Other brands that rated sufficiently to be monitored throughout the year are (in alphabetical order) Alila, Anantara, Banyan Tree, Dorchester Collection, Firmdale, Jumeirah, Leela, Oberoi, Park Hyatt, Peninsula, Ritz Carlton, Rocco Forte, Shangri-La, Soho House, St. Regis, Taj, The Luxury Collection.

Brands that currently have less than ten properties (our minimum requirement) but rate highly when applying our algorithm are (in alphabetical order)  Airelles, Althoff Collection, Bulgari, Capella, Cheval Blanc, Maybourne, Montage, Nikki Beach, Pendry, Soneva.

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