NEW DELHI — MakeMyTrip, India's online travel company, announced becoming a member of the Global Sustainable Tourism Council (GSTC). With this step, MakeMyTrip joins a select band of travel companies across the world that are taking the lead in driving sustainable tourism practices.
GSTC, a non-profit organization that works towards achieving best practices in sustainable tourism - represents a diverse and global membership including national and provincial governments, leading travel companies, hotels, tour operators, NGOs, and communities at large. The Global Sustainable Tourism Council was created jointly by UN agencies and prominent international conservation NGOs to develop global baseline standards for sustainable tourism- the GSTC Criteria. The Criteria is used for raising awareness around sustainable practices, helping shape best-suited policies for businesses, government agencies and other organizations; creating standard measurement and evaluation guidelines; and as a basis for certifications. They are the result of a worldwide effort to develop a common language around sustainability in tourism.
Speaking on the development, Vipul Prakash, COO, MakeMyTrip, said, "We believe that travel can be a force for good for people, destinations, and the overall environment. Our endeavor is to empower travellers with solutions that can help them make more responsible and mindful travel choices. We look forward to working closely with GSTC to help accelerate understanding and adoption of sustainable tourism practices in the country.”
GSTC Welcomes MakeMyTrip
“All industry leaders have responsibilities. MakeMyTrip, as an industry leader, is demonstrating this responsibility by joining forces with GSTC to help promote sustainable tourism practices across the Indian travel & tourism ecosystem,” said CB Ramkumar, Board Member and South-Asia Director of GSTC.
“We are delighted to welcome MakeMyTrip into our network of businesses striving to make sustainability an integral part of the tourism industry,” said Randy Durband, Chief Executive Officer of GSTC. “We look forward to working with MakeMyTrip with a view to increase adoption of sustainable practices across the travel & tourism ecosystem in the country.”