The number of foreigners having plastic surgery in South Africa has shot up dramatically in…
The number of foreigners having plastic surgery in South Africa has shot up dramatically in the past year, despite the strengthening of the rand according to a report of Cape Times.
In December 2004 we had six patients and last month we had 25, said Peter Ordway, managing director of Mediscapes, which sells cosmetic surgery packages, mostly to foreigners on holiday in Cape Town.
The packages include the procedure, accommodation, tourist excursions, and the assistance of therapists and nurses during recovery.
Although the range of procedures foreigners wanted was wide, Rodway said: Without question the most popular is breast augmentation.
The next most popular procedures are tummy tucks, rhinoplasty, liposuction and facelifts.
Although the rand has strengthened, Ordway says the cost of plastic surgery in South Africa remains 60 percent to 65 percent cheaper than in Britain or the US.
The Johannesburg company Surgeon and Safari has also noted a marked rise in demand.
We`re booked up completely for January, said chief executive Lorraine Melvill. On average last year we had 30 clients a month and in 2004 we had about 15 a month.
The number of bookings made through a Surgeons and Safari competitor, Surgical Attractions of Johannesburg, has also grown significantly.
Foreigners are encouraged by the exchange rate, medical expertise and the anonymity, said chief executive Ingrid Lomas.
All three companies reported that most of their clients were from the UK, primarily England, and a minority from the US, Europe and the rest of Africa.
Lomas said the package services appealed to the British because of the price.
Cosmetic surgery here is of a higher echelon than it is in England, unless you go to a highly priced surgeon where it then becomes prohibitive for the man in the street.
During most of 2004 the rand was weaker than it is now, so factors other than cost must account for the sharp increase in the number of clients.
Plastic surgeon Donald Hudson of Groote Schuur Hospital said: Britain… has recently had a lot of exposure to plastic surgery and has gone into a frenzy and can`t get enough.
Cosmetic surgery had been demystified by extreme makeovers on television and the press, said plastic surgeon Stuart Meintjes of the Rose Clinic.
The number of South Africans seeking plastic surgery had also risen, but not as sharply, Hudson and other plastic surgeons said.
Breast augmentation is also one of the procedures in highest demand among South Africans.
The plastic surgery craze has annoyed some surgeons in Britain and the US, from which many citizens also travel to Croatia, Belgium, Poland, Thailand or Argentina for cheaper prices.
Rodway said that after a successful trip to a plastic surgery convention in London last year, he was asked not to return as companies like his were siphoning off British clientele.
It was India, however, that dominated medical tourism.
Cape Town Routes Unlimited said it welcomed medical tourism and would play its part in promoting Cape Town as a destination for the industry.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
