As the dust settles in the aftermath of MakeMyTrip‘s recent and quite remarkable NASDAQ IPO, travel companies and investors are turning with renewed interest to India’s vibrant online travel market. In one of the most successful offerings of the year, the country’s leading online travel agency raised nearly US$70 million in August; many investors view the outcome as a solid indicator not…
As the dust settles in the aftermath of MakeMyTrip‘s recent and quite remarkable NASDAQ IPO, travel companies and investors are turning with renewed interest to India’s vibrant online travel market. In one of the most successful offerings of the year, the country’s leading online travel agency raised nearly US$70 million in August; many investors view the outcome as a solid indicator not only of the company’s strength, but of the enormous potential of India’s online travel space. According to travel industry research authority, PhoCusWright, in its newly-published Indian Online Travel Overview Third Edition, the impact of the global recession was relatively small in India, and by 2012, nearly one third of travel industry gross bookings are expected to be completed online.
"The overall Indian middle class growth story is sound," says Ram Badrinathan, general manager, Asia Pacific and vice president, Learning Solutions at PhoCusWright. "Together with all the infrastructure development that’s happened around the Commonwealth Games, this has really sharpened the focus on the country’s, aviation, road, hospitality, and travel space."
PhoCusWright’s Indian Online Travel Overview Third Edition is a comprehensive analysis of India’s dynamic travel marketplace, with a focus on an online channel that is increasingly driven by innovation and rapid technology adoption. The report is based in part on a series of in-depth interviews PhoCusWright conducted with key stakeholders in India’s travel space, including airlines, car rental and taxi companies, hotels, online travel agencies, traditional travel agencies, tour operators, consolidators, and nontransactional travel websites. PhoCusWright’s Indian Online Travel Overview Third
Edition includes:
- Overview of fundamental market characteristics, technology adoption, Internet penetration, 3G availability, and other factors that are shaping India’s online travel industry
- Online and total market sizing, including segment analysis for air, car, hotel, and rail
- Discussion of key travel, tourism, and hospitality infrastructure developments in the country, including new airports and nearly 55,000 new hotel rooms in the pipeline
- Detailed examination of key players—travel suppliers, OTAs, and other intermediaries that are most influential in the marketplace
- Insight into underlying trends, including the emergence of rich media and the mobile opportunity
The Indian travel marketplace totaled $15.8 billion in 2009, and is on track to grow to nearly $20 billion by 2011. PhoCusWright’s Indian Online Travel Overview Third Edition delivers the numbers, knowledge, and insight that travel companies need to take advantage of this extraordinary opportunity. Introductory pricing is available through October 31.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
