The new logo features a striking “B” that incorporates an iconic landmark from each destination in its centre. The colour of the double-decker buses remains burgundy, cream and gold; maintaining a balance between traditional and modern design.
Big Bus Tours, large international operator of open-top sightseeing, reveals its new global brand identity at the Arabian Travel Market 2013.
In 2011 two highly successful businesses, Big Bus Tours and Les Car Rouges, merged under the Big Bus Tours name to become the dominant force in open top sightseeing across the globe.
Until now the organisation has been operating with three distinct brands – Big Bus Tours, Open Top Sightseeing and Les Car Rouges. However, the company has been working for some time to create a single brand to reflect their unified global identity.
This announcement and the unveiling of their new company logo coincide with the region’s largest annual tourism event – Arabian Travel Market 2013 (6th-9th May)
The new logo features a striking “B” that incorporates an iconic landmark from each destination in its centre. The colour of the double-decker buses remains burgundy, cream and gold; maintaining a balance between traditional and modern design.
