UK a priority market for world's largest accommodation site. 14,680+ Booking.com properties in the UK with 3,000+ added in 2013.
LONDON – Booking.com, the world’s number one accommodation site, is launching its first European brand campaign starting with the UK, due to increased buoyancy in the UK market, which has outstripped the rest of Europe. It follows rising demand from savvy British bookers who are the site’s most frequent users globally, whether booking for a trip at home or abroad.
Booking.yeah, the company’s first-ever brand campaign in the UK will launch with television commercial; ‘Booking Epic‘, which dramatizes the quirky things that people love about their accommodation stays. The ad will be first broadcast on the evening of February 16 across UK media channels.
With over 9 years experience in the UK market, and the knowledge gleaned through a billion guest nights booked worldwide, Booking.com is ideally placed to understand what UK bookers need, and what visitors to the UK are looking for.
Paul Hennessy, Booking.com Chief Marketing Officer, says: “Britons take booking the right accommodation, whether for holiday or business, very seriously. We know that they take longer to plan their accommodation to make sure they get it right. Our campaign shows we care as much as they do about making the right choice on accommodation.”
Booking.com is experiencing increasing demand from domestic and international consumers looking for accommodation in the UK, helping British accommodation owners reach more customers at home and abroad. In the last year alone over 3,000 UK properties have joined the site. Booking.com is able to track accommodation endorsements to identify what travellers’ value most in British accommodation.
Whether you’re looking for a 5 star hotel, a tree house or a self-catering apartment, Booking.com has what you’re looking for. With more than 25 different varieties and 424,000 properties in 195 countries, Booking.com has the best accommodation offering in the world, making it the perfect complement for the savvy British traveller.
Hennessy adds: “We looked into consumer travel insights globally and we found that the accommodation really sets the tone for the trip. When it’s wrong, the trip starts off on a bad note that is so difficult to recover from. But when it’s right, it transforms the whole experience.
With its lowest price guarantee, pay after your stay, over 25 million verified and unedited guest reviews, combined with customer service in 41 languages, UK bookers can rest easy knowing that they are making the best possible choice for their accommodation. And if they change their mind, bookers can take advantage of Booking.com’s free 24-hour cancellation policy.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
