Ticketing officials from the nine Local Organising Committees (LOCs) and ICC Cricket World Cup West Indies 2007 have finalised procedures and policies for Ticketing operations on Match Day. Following a…
Ticketing officials from the nine Local Organising Committees (LOCs) and ICC Cricket World Cup West Indies 2007 have finalised procedures and policies for Ticketing operations on Match Day. Following a two-day workshop in Barbados earlier this week, ICC CWC 2007 Project Officer – Ticketing, Delroy Taylor, explained that there will be a number of measures to govern Ticketing during tournament time and these must be understood by every department which they affect.
“We want to ensure that the persons spearheading Ticketing in each country are fully aware of the policies – which are geared towards problem-solving – and how they must be applied in relation to other departments and according to various scenarios,” elaborated Taylor.
On Match Day, Ticketing operations will naturally have to integrate with other functional areas such as Security, Event Management and Venue Development. This process was the focus of the workshop which was attended by ICC CWC 2007 Ticket Centre Supervisors from the nine Host Venues as well as staff from CWC’s Ticketing Unit.
“These procedures and policies relate to problems which spectators may encounter before entering the stadium and also while they are inside the stadium. We want everyone to know what should be done in particular situations, how it should be done and who has responsibility for what,” said the CWC Project Officer.
During the workshop, participants also discussed the operation of the Access Control system which will be in place at stadia. This encompasses turnstiles, an electronic bar-code reader (attached to the turnstiles) and a connection from the bar-code reader into CWC’s Ticketing database.
“Ticketing will be a major part of the Access Control set-up and obviously Ticketing personnel will need to understand its functions in relation to their duties,” Taylor pointed out.
The representatives of the LOCs were also shown samples of CWC tickets and had various security features outlined to them. Within the next month, fans worldwide will start receiving their tournament tickets as the event starts March 5 with a series of Warm-up fixtures.
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