The new partnership will strengthen Europcar strategic development in a fast moving environment. It will fully complement Europcar responsive and innovative mobility solutions for its evolving customers expectations.
JOHANNESBURG- Europcar South Africa is looking forward to giving North American Advantage customers a proudly South African welcome following the announcement of the companies’ new strategic geographical partnership, says Dawn Nathan-Jones, Europcar SA CEO.
This follows the international announcement in Saint-Quentin-en-Yvelines, France, of the agreement between Europcar, the leading brand in mobility in Europe with a wide international network, and Franchise Services of North America Inc., operating Advantage in the USA, to partner in jointly serving their customers.
Nathan-Jones said: “This further enhances Europcar SA’s continually evolving service offering.”
The new partnership will strengthen Europcar strategic development in a fast moving environment. It will fully complement Europcar responsive and innovative mobility solutions for its evolving customers expectations.
FSNA, a public company trading on the Toronto Venture Exchange operates Advantage Rent A Car currently from major airport locations in the United States. This new partnership will allow Advantage customers to have a global network open to them providing them with worldwide car rental service.
Europcar customers will be served by Advantage in the USA and Advantage customers will be served by Europcar in the rest of the world, as of 19 August 2013.
Roland Keppler, CEO of Europcar group declared: “We are delighted to partner with Advantage and make a strategic move for both our companies. We share the same values and client-oriented attitude. Both our teams are fully committed to deliver excellent customer service and innovative solutions. We will actively cooperate to share best practices, while developing together mobility projects.”
Tom McDonnell, Chairman and CEO of FSNA added: “This partnership is an extremely exciting opportunity for us. Advantage customers will now be able to reserve and rent cars globally. The transaction will reinvent our brand from the fourth largest car rental company in North America to belonging to a network making us one of the largest car rental companies globally.”
Both partners are committed to the success of this new promising cooperation.
Advantage Rent A Car is the fastest growing brand in the United States. Primarily servicing the leisure segment, its vast network of in-terminal locations makes it an ideal partner to expand into the corporate segment.
Europcar is the leading brand in mobility in Europe. Present in over 130 countries, the company provides customers with one of the largest rental network through its own operators, franchisees and partnership. Europcar group’s brand portfolio includes Europcar, InterRent, its low cost brand, and National and Alamo in the EMEA zone. The group puts customers at the heart of its mission whether it is innovation or service.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
