Bearing the slogan `J`aime la France` set inside a red heart, the Destination France campaign will run until the end of April on the main European markets such as Germany, Spain and Italy, as well as in the USA, Canada and Japan. In the UK, two 24-page supplements dedicated to France – one on the theme of summer holidays and the other on short breaks and city breaks – will appear in the Sunday Times and the Telegraph in mid-April. This will be backed by a direct marketing initiative to 200,000 people, each of whom will receive a `cheque book` of vouchers and special offers to use in conjunction with visitor attractions, hotels and tour operators.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
