Icelandair has successfully cut over all its inventory and revenue management activity to an integrated platform consisting of Amadeus Altea Inventory and Amadeus Revenue Management System by PROS. The migration has…
Icelandair has successfully cut over all its inventory and revenue management activity to an integrated platform consisting of Amadeus Altea Inventory and Amadeus Revenue Management System by PROS. The migration has provided Icelandair with additional, vital tools, to strengthen competitive differentiation and support its aggressive growth strategy.
As part of its commercial strategy to grow Reykjavik as an international hub between Europe and North America, Icelandair is committed to implementing a next generation customer management system. As a result, Icelandair is the 29th airline to select the Altea Customer Management suite of solutions (Altea CMS). The airline already uses Altea Reservation, the multi-channel sales component of the suite, Amadeus e-Travel Airline Suite, the leading online booking solution for airlines and e-Ticket Server, the database for full management and distribution of electronic tickets. The implementation now of an integrated inventory and revenue management solution brings added strength to Icelandair’s capacity to address its evolving business requirements.
Arni Sigurdsson, Director, Distribution, Icelandair, said: “As one of the most progressive regional airlines in Europe, we are fully committed to expanding internationally. As such, it is critical that we have a next generation technology system in place that is able to support our commercial objectives. Importantly, our profitability is decided by how effectively the inventory and yield management system work.”
He continued: “It is vital that we can rely on robust technology to deliver the seamless travel experience that our customers demand. Amadeus has proven that it is able to develop and implement the tools and solutions that will meet our needs both today and in the future.”
Altea Inventory gives Icelandair complete control over its inventory and seat planning, providing the tools to maximise the yield on every seat. Likewise, Amadeus Revenue Management System by PROS, which is brought to market through a partnership between Amadeus and PROS, the market leader in revenue management solutions, will reinforce the airline’s ability to increase revenues by accurately forecasting future demand on each flight. PROS solutions are currently enabling significant revenue gains for airlines. Through an agreement with Amadeus, the latter will host and market PROS’ flagship revenue management system to airlines.
Frederic Spagnou, Vice President, Airline Business Group, Amadeus, said: “Airlines need to continue to think differently if they are to fulfil their potential in this highly competitive market. Icelandair is a successful example of an airline with a clear and differentiated growth strategy, and to ensure it is able to achieve its ambitions, it must access technology that delivers the type of functionality they need. By implementing the flexible and future-proof Altea CMS, Icelandair is able to deliver both bottom line and customer service improvements today, as well as have confidence that future demands can be supported.”
Icelandair joins airlines across the globe, that have selected Altea CMS, among them leading members of the oneworld and Star alliances. Currently close to 150 airlines rely on Altea Reservation to power their sales and reservations functions, some 40 others use e-Ticket Server to fully manage their e-ticketing activity, and over 70 of the world’s leading airlines use the Amadeus e-Travel Airline Suite to power over 250 websites in more than 80 markets.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
