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Grupo SATA, the Azorean air transportation group, has successfully launched Amadeus’ new Altea Automated Customer Contact solution, which enables airlines to notify individual travellers of changes to their journey, via mobile phone text message.
The group’s airlines, SATA Air Acores and SATA Internacional, are the first in the world to offer their passengers this service using Altea Automated Customer Contact. The new solution was developed in close partnership with Grupo SATA.
Antonio Gomes Menezes, Chairman of the Board of Grupo SATA, commented: “Grupo SATA is proud to be the first in the world to launch with airline IT service leader Amadeus, this innovative service that allows us to get closer to our passengers.
“Our passengers will receive valuable information which will contribute towards a better experience for them. This solution was developed by Amadeus, working with our Azorean technicians, which is a strong indication of our capacity to develop services that add value.”
Ricardo Costa, Grupo SATA’s Marketing and Sales Director, pointed out that: “With the Altea Automated Customer Contact we can automatically notify our customers about issues related to flight time changes, waitlist confirmation or re-accommodation. Our customers can receive personalised and timely communication.”
Grupo SATA already manages both offline and online reservations with Amadeus Altea Reservation and e-commerce suite of solutions.
“We have a long-term working partnership with Grupo SATA and are honoured to further strengthen this relationship now,” said Julia Sattel, Vice President of Airline IT at Amadeus. “We are committed to provide our airline customers with the technology and flexibility to efficiently handle their customers’ needs, and exceed their expectations at every step of their journey.”
The new solution brings benefits for both airlines and their passengers: These include:
– Significant time savings in contacting passengers to notify them of changes to their bookings, reducing the need for re-accommodation at the airport.
– Increased traveller satisfaction: all eligible customers are contacted immediately about their flight change and the customisable messages mean a more personalised service.
– Cost reduction related to reduced compensation liabilities for the airline.
The launch of the Altea Automated Customer Contact solution is part of a broad IT agreement that Grupo SATA and Amadeus have recently signed, to also provide the group’s airlines with new generation passenger service systems.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
