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Liverpool, officially the UK’s friendliest destination, is set to become even more affable with its Delegate Goodnight campaign. The Goodnight campaign will complete the experience of delegates in the city, providing them with recommendations for event spaces with panoramic views, restaurants and bars in which to wind down after a conference or host gala dinners, the best accommodation, as well as attractions from which to view the city’s skyline and sunsets as part of a social itinerary.
To be launched by Liverpool Convention Bureau at this year’s International Confex, the initiative is the first of its kind offered by a destination and will act as an extension of the renowned welcome provided by the city.
Together the innovative Delegate Welcome and Goodnight schemes will provide all delegates with exclusive discounts for Virgin Trains’ high speed service from London to Liverpool with on board welcome announcements, signage and flags at entry points into the city, and a free dedicated accommodation booking service.
Liverpool has long been regarded as the friendliest destination for delegates and buyers, a fact which is backed by numerous accolades including the city winning Conde Nast Traveller UK’s Friendliest Destination in 2010 and 2011, Group Leisure magazine’s Best UK City 2011, and Britain’s Best Nightlife Destination 2011 awarded by TripAdvisor.
Carol O’Reilly, Liverpool Convention Bureau Manager, comments: “Delegates’ experiences outside of the main conference activity are just as important to our destination, so we are pleased to be launching a campaign that looks towards evening events and entertainment in our great city. The Delegate Goodnight concept not only reflects the warmth and friendliness of the people of Liverpool but also the combined quality of our venues, hotels, restaurants and attractions which can make an event or conference complete”.
The Delegate Goodnight will launch on stand at International Confex with a series of giveaways and tips on selecting venues in the city. A number of other special offers will also be available on stand during the show. All confirmed bookings made with Liverpool Convention Bureau will receive a complimentary four star overnight stay in one of Liverpool’s leading city centre hotels. Bookings confirmed with ACC Liverpool directly will receive a free overnight stay in Liverpool along with tickets to the buyer’s chosen show at Echo Arena Liverpool.
Liverpool Convention Bureau and ACC Liverpool will be exhibiting at International Confex between 6-8 March on stand B920.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
