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The 2011 Great Britain Tourism Survey showed that Liverpool is ranked eighth most visited city by domestic business visitors including those attending major conferences, an increase from tenth place in 2010. It also shows Liverpool is the ninth most visited city for overnight domestic visitors with an estimated 1,428,000 visits.
This is reinforced by the 2011 International Passenger Survey, which shows that the destination has also become more popular with international visitors – becoming the seventh most visited city in the UK for international business visitors and fifth for holidaymakers. The city is ranked third in the UK for miscellaneous factors including sporting and events attendance. The survey highlighted that Ireland, France and Spain continue to remain key markets for the Liverpool City Region, whilst Germany, Scandinavia and BRIC countries are emerging as new growth markets.
The data from both surveys illustrates that Liverpool has had significant growth in both business and leisure visitors over the last year – more so than any other city or town in the top ten ranking. This trend could be down to high profile events such as the Labour Party Annual Conference in 2011, as well as the growth of its conference venues and facilities during this period.
Carol O’Reilly, Liverpool Convention Bureau Manager, comments: “These results are fantastic and testament to the investment and development across the business and leisure product within the Liverpool City Region. We are very proud of all our members and will continue to provide an excellent service to both business and leisure visitors”.
The survey that collects results from 15,000 respondents each year, the Great Britain Tourism Survey is sponsored by the three national tourist boards: VisitEngland, VisitScotland and VisitWales. The International Passenger Survey is conducted by ONS on behalf of Visit Britain and records passengers travelling through 16 airports, 13 seaports and the Channel Tunnel.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
