…
Following a recent meeting at the Westin Bellevue Hotel Dresden, the Dresden Convention Bureau announced the appointment of a UK based representation company.
Watterston Associates Limited, based in Twyford, Berkshire, will represent the DCB’s interests in the UK conference market to assist in securing more international congresses and events for Dresden.
The meeting was attended by Mrs Yvonne Coulin, President/CEO of the Dresden Tourist Promotion Board, Mrs Helga Al Obiesi, Congress Marketing – Dresden Convention Bureau/Dresden Tourist Promotion Board, Dr Michael Hupe, Chairman – Dresden Convention Bureau and Mr Daniel Werner, Representative – Dresden Convention Bureau as well as Julie Watterston, Director – Watterston Associates and Mary Lewsey, Office Manager – Watterston Associates.
Watterston Associates will be undertaking promotional, PR and sales orientated marketing activities on behalf of the DCB as well as providing in-depth research services to identify meeting planners that have the potential to take their conferences and events to Dresden.
Dresden is a city of immumerable treasures and was granted a “World Heritage” title from the UNESCO Commission in 2005: beautifully reconstructed buildings go hand in hand with stunning new and innovative architecture. The city is particularly attractive to conference organisers as it is already a significant centre of science and research and the medical faculty has already been able to set a strong course internationally and encourage more medical conferences to come to Dresden. With the development of the congress industry worldwide, the DCB is now seeking to secure a larger slice of the international conference business.
Mrs Yvonne Coulin says, “With the appointment of Watterston Associates, we aim to broaden the UK’s knowledge of Dresden as a conference destination and are looking forward to securing more international association and corporate meetings as a result of this collaboration.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
