Rail Europe 4A announces double digit growth for the first semester 2012. Compared to S1 2011, sales are up by 21% and passenger numbers by 23%. All in all, Rail Europe accumulated sales at the end of July reached 133M€ and should exceed 200M€ by the end of the year.
“After the all-time highs recorded in 2010 and 2011, this performance demonstrates Rail Europe’s structural capacity to develop its sales, despite a difficult global economic environment” said Pierre-Stephane Austi, CEO of Rail Europe. “Our business model, based on innovation and the excellence of our global distribution, is our best asset to keep on the excellent trend of this first half of 2012”.
“Middle East shows an increment of 26% by end of August comparing to same period in 2011. As a result of an aggressive expansion of Rail Europe sales network across the region; the growth of sales is expected to overcome 30% by end of 2012” said Waleed Ahmed, Regional manager of Rail Europe Middle East office in Dubai.
The company’s good results benefit from the numerous promotional initiatives that boosted the sales, particularly the “Rail Europe’s 17th Birthday” activities and the “Summer promotions”. To capitalize on these successes, the company will launch a similar promotional program in November, with numerous discounts and specials, to entice more travellers to discover Europe by train.
Above all, the second half of 2012 will be marked by two major developments: the launch of direct connections to some of the most important European railways, Deustche Bahn and Trenitalia. With these direct connections, Rail Europe customers and travel agents will be able to access the same offer as in Germany or Italy, with real time access to all trains, fares (including the most discounted ones), and promotions, as well as to advanced functionalities like e-ticketing.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
